About THM Group

Hospitality meets
the future of events

THM Group brings together hospitality expertise and cutting-edge technology to simplify every stage of event planning โ€” from venue search to immersive 3D showcase.

THM Group at a Glance

150+
Cities covered globally
3
Specialist brands
15+
Years of expertise
150kg
COโ‚‚ saved per tour
Founded 2021 ยท ๐Ÿ‡ณ๐Ÿ‡ฑ
Headquartered in Amsterdam
Our approach

One roof.
Three specialist brands.

We harness proprietary market data, immersive virtual tours and an exclusive industry network to deliver faster decisions, sharper deals and greener outcomes for every MICE event.

End-to-end venue matchmaking
Data-driven shortlists
Matterport 3D virtual tours
COโ‚‚-saving site inspections
MICE professional community
Peer-to-peer lead sharing
Contract risk mitigation
Year-round digital hub
What we do

Our 3 Brands

Three focused brands, one shared mission โ€” better events through expertise, technology and community.

THM Sourcing logo

THM Venue Sourcing

Venue Matchmaking & Negotiation

End-to-end venue matchmaking and contract negotiation powered by seasoned industry experts and proprietary market data.

  • Fast, data-driven shortlists tailored to your brief
  • Preferential rates secured through seasoned negotiators
  • Contracts designed to mitigate risk and protect your interests
Learn More
Panora Studio logo

Panora Studio

Immersive 3D & 360ยฐ Virtual Tours

Matterport-powered virtual tours that let planners and clients inspect venues remotely with photorealistic precision.

  • Remote site inspections with photorealistic detail
  • Up to 150 kg COโ‚‚ savings per tour by cutting travel
  • Streamlined decisions through immersive digital twins
Learn More
Clique Network logo

Clique Network

MICE Professional Community

An exclusive network for MICE professionals โ€” curated mixers, peer-to-peer lead sharing and a digital hub for year-round connection.

  • Curated mixers for genuine connections
  • Peer-to-peer lead sharing and deal-focused insights
  • Digital hub to sustain year-round networking
Learn More
Floris Looij, Founder & Managing Director of THM Group
Floris Looij
Founder & Managing Director, THM Group
15+ years in MICE
Meet the founder

Driven by
real hospitality

Floris Looij has spent over 15 years at the intersection of hospitality and event technology. After working across venue sourcing, hotel representation and digital innovation, he founded THM Group to build something the MICE industry was missing โ€” a single home for smarter sourcing, better visibility and genuine professional connection.

Based in Amsterdam, Floris leads all three brands and is hands-on at every client touchpoint.

15+
Years industry experience
3
Brands founded
๐Ÿ‡ณ๐Ÿ‡ฑ
Based in Amsterdam
Let's work together

Let's put your
space on the map.

Whether you're a hotel looking to showcase your property, a planner searching for the perfect venue, or a hospitality professional building your network โ€” THM Group is here to help.

THM Sourcing
Panora Studio
Clique Network
FAQ

Common
questions

Everything you need to know about THM Group, our services and how we work.

THM Group is a Dutch hospitality company with three specialist brands: THM Sourcing (venue matchmaking for MICE events), Panora Studio (Matterport 3D virtual tours for hotels and venues) and Clique Network (a professional community for the MICE industry). Together they help hospitality businesses and event planners work smarter.

You share your event brief โ€” dates, location, delegate numbers, budget and any special requirements. THM Sourcing then produces a data-driven shortlist of venues that match your criteria, handles site visits (virtually or in person), negotiates preferential rates on your behalf and reviews contracts to protect your interests.

Panora Studio uses Matterport technology to create an immersive, photorealistic digital twin of your hotel or venue. Guests and event planners can walk through every room virtually before they visit, from any device. This increases booking confidence, reduces unnecessary site visits and saves up to 150 kg of COโ‚‚ per inspection replaced.

Simply get in touch via the contact form or email floris@thmgroup.eu. Panora Studio will schedule a scan session at your property โ€” typically completed in one day โ€” and deliver the finished interactive tour within a few working days. The tour can be embedded on your website, shared as a link or used in sales presentations.

Clique is an exclusive professional community for MICE industry specialists โ€” event planners, venue managers, hotel sales teams and suppliers. Members get access to curated networking events, peer-to-peer lead sharing, deal insights and a year-round digital hub to keep relationships active between live events.

THM Group is headquartered in Amsterdam, the Netherlands. We work with hotels, venues and event planners across Europe and beyond, covering over 150 cities worldwide through our venue sourcing network.

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